infographics analysis

HELLO DESIGNERS!

In today's post I would like to give you some techniques to analyze a graphic in order to know if it fits your article in a good way or if contrarily not.

One of the most well known ways is the Tension Wheel, that is a kind of classification that we can use to analyze infographics.

for example, this infographic could be analyzed as:

http://neomam.com/infographics/why-should-you-link-to-infographics/

1. Abstraction vs FigurationThis graphic could be said that it's more figurative than abstract because it depicts the world map even though it does it in a more abstract way by applying three-dimensionality.

2. Functionality vs. Decoration:

It's very functional, but we can also identify some decorative elements that don't give any extra information like the fact of three-dimensionality in countries depicting.

3. Density vs. Lightness:

I think this graphic is very light (without being empty of information) because the information given is affordable to be processed and it doens't overwhelm the viewer. Moreover, as there's a lot of blank space it is not dense.

4. Multidimensionality vs. Unidimensionality:

This graphic is unidimensional because it only looks the information from an only point of view: how much data our brain gets in one day and where does it comes from. The point of view is always the data consumption.

5. Originality vs. Familiarity:

I think that even though it is not very original due to the use of a map (which is the most used representation to place things in different territories), but anyway, the way to represent information is original, because it hasn't limitated to paint the zones where he wanted to explain anything, but he tried to do it in a different way by 3D.

6. Novelty vs. Redundancy: 

The information given in each little piece of the map is novel, and as it has no double explanation, it is very novel.

Conclusion:

This infographic would fit very good in any kind of publication, because due to the familiarity of the map representation, it becomes easy to read. So, then we can conclude that this simple infographic that conveys a good piece of information can accompany very pleasantly an article, because it is not so dense that the viewer gets tired and conveys the just proportion of information that a graphic has to convey to be the perfect complement for an article, allowig the text to explain some features missing in the graphic without being redundant.

So, up to this point, I just have to tell you that every time we want to complement our articles with infographics in order to make the information richer, we have to take into account many of the kinds of analyses explained all along the blog. This way our graphics will fit perfectly our articles without making our text be on a second place, and being both (the text and the graphic) necessary parts of our communication act.

I hope you found it useful!!