In today's post, I want to talk to you about the fact that infographics sometimes are better complement to an article that a single picture.
In today's example I will upload to you an infographic I did to explain in a graphical way the boston robbery of the Isabella Stewart Gardner Museum.
This infographic was used to explain how did the robbery went on, and above there's some extra information to make ourselves an idea of the impact of the theft.
This graphic was structured in two parts, the essential information on the top (information only concerning the robbery), and the extra features on the lower part (other informations concerning this and other thefts). This was, the graphic becomes structured, and the reader is guided through the image, because the first part is explained through a timeline, that means that the viewer must follow a reading direction that is guided all along the line form left to right.
As the reader has read the first part of the image, he has almost all the information of the robbery, that is what matters to us, and if he has got interested through the reading of the first part, he will continue to the second one, which gives him other interesting data concerning other thefts. But as it is not the main information intended to be read, if the reader doesn't get to the lower part, anyway our graphic would have fulfilled its function, that is to illustrate the boston theft (upper part of the graphic).
So, If you want to use an infographic in any of your articles, take this into account and structure the graphic with a hierarchy that if the reader does not want to go on reading until the end, he gets almost all the information on the first part of your graphic!
I hope you found it useful!
